Graphic Designers Need Free Fonts

July 31, 2011 by  
Filed under Graphics

Graphic design is essentially a creative process which sometimes involves a designer who takes up a project from a customer, producing a work which conveys a selected message to a target audience. Graphical design thus relies heavily on the visual media for expression and presentation. The different elements which are used to make this needed effect while making sure that the desired message is conveyed are words, symbols and infrequently even photographs. In addition to this, a graphical designer might also choose to employ typography, visible humanities and page layout strategies to make and manipulate finer effects.
Some of the most common areas of work of graphic designers are sites, logo development or branding, publication like magazines or papers, product packing and adverts.

In essence, the primary objective of a graphics designer is to ensure that the product that’s made is unique and can be simply identified and separated from other matching products. As an example, a product package might include organized text, design, pure design elements like geometrical shapes or a logo help identify the product uniquely and set it apart from similar products for sale on the market.

Since the primary objective of a graphics designer is to get the message of the client across to the audience, it’s essential that they decide to use means are both appealing and comprehensible to the target market. Selecting flashy fonts which are exclusive won’t be a good choice because, though they are unique and familiar, they will not be supported by different browsers and may have compatibility issues making the whole text and content useless to the person that does not have the particular font installed. However there are certain preinstalled free fonts on all machines, the usage of which would guarantee readability among the widest audience.

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