Videos are the new text

August 31, 2011 by  
Filed under Uncategorized

Videoblogging is quickly being established as the No.1 method of selling products on the internet.  Everybody knows about textblogging.  I was first re-introduced to video three years ago when I was a consultant for a community TV company. Apart from rekindling an interest from teenage years, it was clear what the potential was for using it properly

This form of communication may entail a lot of resources, but it is all worth it. If pictures say a thousand words, vlogging exceeds that by far.

A vlog requires larger disk spaces online, a speedier server, and a whole new set of programs to underpin it.  Videoblogs are generally fed through RSS feeds. Furthermore this is technology of syndicating your website to other RSS aggregators.

Videoblogging works, with people on the internet expressing themselves. Now if you put this on a business perspective, you are reaping many benefits Consider it as a powerful tool in showing your potential customers your line of products. It’s very much like showing an advertisement all for free. And if you videoblog through RSS, then most probably you are acquiring your target audiencePeople like to see what they are going to buy. Some would like to see proof and be sure that they are getting their money’s worth before shelving their pennies on it.  Most of us know the influence of a thirty second commercial. The effect of vlogging is similar to that. You show your product, people watch it. If they like it, they buy it. If you present it beneficial enough, they’ll buy the product despite the fact that they don’t need it.

Should you publish anything that may be mobile, it would most likely catch attention. Now imaging your product or service parading in all it’s royalty through videoblog.  You’ll get phone call orders in no time. It’s the difference between a static image and a moving picture.

If your business is just starting, you can create a videoblog right at your own home. All that’s necessary is your web camera, microphone, video software, and lights. For as long as you know how to use your camera, then you can create a videoblog.

Invest in a decent quality web camera. The higher its resolution, the better the results And you like to present your goods in the optimum way so get hold of the best one possible within your budget. Generate a script, or just capture your goods in one go. Basically ensure you are gaining the best profile for each. It’s all about conveying the benefits.

Tips and hints? The Kodak Zi8 is becoming legendary. Perfect for video blogging, it allows an external mike. No good in low light or if you are an intrepid zoomer. But apart from that, a revolutionary piece of kit. Price is good at c.$120 It will allow you to use an external mike. For a camera this size this is stunning technology available to anybody. Zooming in HD is a bit of an issue though. And don’t expect it to react in low light. This is why you pay extra for a better camera. See my Canon HV30 Review too if you have a bigger budget.More on this in my second article.

Generally lights are necessary in a production. Be certain you illuminate entirely the area you are going to use to create the video blog. The brighter the vicinitythe richer the images will be. You can also use lighting effects for added overall appeal to the presentation.

In the event you require sounds for your videoblog, you’ll need a mike You can adda voice over with 99% of teh software available. the product and its benefit to customers. Sounds are as critical as videos on a videoblog. This aspect is usually ignored on most of the stuff you see on You Tube. These people are missing a trick. Consider why you click off a video. It’s so much what you see ut what you hear. Think of most gig footage. Pictures from the front row can be wonderful but you turn off the moment they hit the first note.

Your video editing software can be any program and many exist as free editing tools. Programs like Sony Vegas retail at a round $80 and it’s excellent! You need this to finalize your projects. It’s like using your Word Press in essence. Obviously different media but the principles are the same. Some softwares are user-friendly and can be used even with zero knowledge of video editing. Even simple video editing programs should do the trick. Select your setting meticulously too. The light affects the production so make sure that the background and the light complement each other.

Videoblogging is a great tool but it also has a downside.  It may decelerate the computer so others may avoid of it.  Download time could be be time intensive particularly if this customer is on dial- up connection.

But this is not bad news, it’s all good! You want to ensure that any jpegs and text are retained within your site. Google now offers a transcript service which means it can index your site according to the commentary that you put into it. The best of both worlds then! Let videoblogging be an alternative for you, though it is best to still keep the copy and jpegs present in your presentation to accommodate all possible viewers of your site.

Nowadays, slightly more savvy you are in selling the benefits visually, the more likely you are to succeed. Video blogging offers an interactive technique of selling. You involve the customers. You impress in them the advantages of your goods.  And at times, those are ample to create dollars in sales.

In my next article, I will be discussing in detail the devices you need for a basic vlogging studio.Bookmark  for details.

Comments are closed.